Jada Toys brings authenticity to fans of Halo through die-cast vehicles
CITY OF INDUSTRY, CA – January 26, 2012 – Jada Toys, Inc. announces a brand new, officially licensed Halo die-cast vehicle line featuring a unified scale approach. Jada is developing all vehicles and accessories in proportion to each other, keeping it real with the Halo series of video games! The line will feature vehicles and characters from the upcoming Halo 4 video game being launched in the 2012 holiday season.
Casual to hardcore fans of the Halo series will appreciate the exquisite detail and quality. Jada is known to produce high-quality die-cast vehicles at affordable prices. Combining that with the awesome vehicle and character design from the upcoming Halo 4 video game results in a legendary toy line.
“We're excited to be partners in the Halo franchise. Jada will bring their phenomenal ability to replicate a brand's essence in die-cast, which will extend the Halo experience,” says Marlene Cuesta, VP Licensing at Jada Toys.
Also announced as part of Jada’s Halo lineup is a 14-inch Halo 4 Warthog replica. This will be the largest die-cast vehicle Jada has ever produced, taking Jada to another level. This massive vehicle will have many features, making this a must have for the die-hard Halo fan.
The Halo die-cast line will be hitting shelves in August 2012, with prices ranging from $6.99-$39.99.
For more information about Jada Toys and all its other innovative products, please go to www.jadatoys.com.
About Jada Toys, Inc.
Now in its eleventh year, Jada Toys, Inc. is a privately held, leading manufacturer of authentically licensed and highly stylized die-cast collectibles, radio control vehicles and toys. Popular brands produced by Jada include Battle Machines, Lopro, Big Time Muscle, Hero Patrol, Heat and Big Time 4-Wheelin’. Jada has also acquired major toy licenses for top brands such as Marvel Entertainment, Guitar Hero, Speed Racer and Hello Kitty. Jada Toys’ products can be found at major retailers and hobby stores worldwide.